DanDruff push Jobman Workwear with new commercial

Jobman Workwear, the 3rd largest manufacturer of working garments in Sweden, follow up on their successful radio summer campaign by doing their first TV-commercial for the Swedish market this spring. The campaign theme for the year is "Have a comfortable working day" (Sw: Ha en skön arbetsdag). The campaign will have its big launch in conjuntion with the World Hockey Championships in April, with a spot on Swedish TV3 and other acitivities throughout the championships. DanDruff Communication, the agency behind the former radio campaign, have now produced a TV spot featuring the famous Swedish actor Mikael Persbrandt (known from cop movies "Beck" and newly released "Alla älskar Alice") as the main character for the brand Jobman.